The New York Times Food Festival
The first-ever New York Times Food Festival took place over the course of 10 days in September and October of 2019. The Festival featured tastings, live cooking demos and more in Bryant Park; insightful panel discussions with food-world favorites; and once-in-a-lifetime meals at 10 New York City restaurants.
A total of 54,194 people experienced The Festival either at The Park, The Talk or The Nights. Tickets for all three parts of The Festival sold out with The Nights tickets selling out in three hours from the time they went on sale.
For the first-ever New York Times Food Festival, I was charged with developing the identity, building the marketing plan, audience recruitment and execution of all marketing efforts related to the Festival. I also oversaw content creation at the Festival, supervising the influencer program and managing video and photography throughout the event.
The marketing campaign included email, print, paid and organic social, partner marketing, influencer marketing and PR. We even worked with Ample Hills to create our own ice cream flavor to promote The Festival in all Ample Hills shops.