DealBook Conference

The DealBook Conference is The New York Times’ longest running business conference, bringing together the most sought after business and world leaders year after year. For four years, I led the marketing efforts and audience recruitment for the invitation-only event.

Each year the event sold out and was featured in press outlets including Forbes, Axios, WSJ and many more. Marketing for the event included print, digital, social, audio and PR as well as a highly targeted email campaign to recruit sought after business leaders across industries.